Our Home Base is the town
of Aleppo, in Northern Syria.
Aleppo, as a town and
a province, is Syria’s centre of gravity for a wide
range of economic activities encompassing agriculture, services
and manufacturing (including food processing industries).
Aleppo is located at the heart of a large fertile plain
that stretches North (into Turkey), South to the Orontes valley
and East to the Mesopotamia (Al Jazireh ) rich farmlands situated
between the Euphrates and Khabour rivers .
History, Geography and Tradition
have combined to make Aleppo the major trading and
processing center for a wide range of agro-produce and crops
such as : wheat , barley , cotton , pulses, almonds, olives
, …
The Business Model we have
chosen for the House of Lentils is that of an Export House
.
We operate at the end of the
supply chain for Syrian Lentils , a chain that comprises :
Farmers , Middlemen , Processors , Wholesalers , Retailers
( domestic markets ) and Merchants ( Export Markets ).
As an Export House,
we manage the activities normally undertaken by Middlemen/
Processors / Wholesalers and Merchants, all under one roof.
Our business is to manage
the interfaces across the supply chain and add value
– in terms of Quality and Cost Effectiveness –
at each stage of the supply chain of the Syrian Lentils: procurement
of raw material, warehousing, processing of raw material into
a finished product ( up to customer's specafications ), storing
and forwarding to Export Markets.
We, at the House of Lentils,
focus our attention on our core business activities: Procurement
of raw material and Marketing / Merchandising of finished
products solely for Export Markets.
We outsource the warehousing
/processing /storing activities to Aleppo-based Processors
with state-of-the -art Processing Plants for Pulses and Cereals.
It’s their business to undertake the necessary
cleaning, sieving, splitting, color sorting, packaging and
handling activities required for delivery of finished products.
It’s our business to manage and control this
crucial outsourced activity, through a comprehensive set of
mutually compatible incentives and contractual obligations.
As a result of this original
set-up, we devote our energy to serve your business demands
… if they take the shape and color of Lentils…
Unlike others in this business,
we only deal in Lentils … home-grown Lentils..
Unlike others in this business, we bring a level of quality
and effectiveness seldom encountered in the local operating
environment.
Please Help yourself to an order of Syrian Lentils, at our
House …and enjoy the difference in the
Quality of our House Service..
“ Ahlan wa Sahlan “ … at the House of
Lentils.