About Us

The House of Lentils was established by a group of Business Professionals (Agro – consultants,
Finance Managers and Operations Engineers) to remediate for all the deficiencies and shortcomings normally encountered in the Supply Chain of Syrian Lentils.

Our Home Base is the town of Aleppo, in Northern Syria.

Aleppo, as a town and a province, is Syria’s centre of gravity for a wide range of economic activities encompassing agriculture, services and manufacturing (including food processing industries).
Aleppo is located at the heart of a large fertile plain that stretches North (into Turkey), South to the Orontes valley and East to the Mesopotamia (Al Jazireh ) rich farmlands situated between the Euphrates and Khabour rivers .

History, Geography and Tradition have combined to make Aleppo the major trading and processing center for a wide range of agro-produce and crops such as : wheat , barley , cotton , pulses, almonds, olives , …

The Business Model we have chosen for the House of Lentils is that of an Export House .

We operate at the end of the supply chain for Syrian Lentils , a chain that comprises : Farmers , Middlemen , Processors , Wholesalers , Retailers ( domestic markets ) and Merchants ( Export Markets ).

As an Export House, we manage the activities normally undertaken by Middlemen/ Processors / Wholesalers and Merchants, all under one roof.

Our business is to manage the interfaces across the supply chain and add value – in terms of Quality and Cost Effectiveness – at each stage of the supply chain of the Syrian Lentils: procurement of raw material, warehousing, processing of raw material into a finished product ( up to customer's specafications ), storing and forwarding to Export Markets.

We, at the House of Lentils, focus our attention on our core business activities: Procurement of raw material and Marketing / Merchandising of finished products solely for Export Markets.

We outsource the warehousing /processing /storing activities to Aleppo-based Processors with state-of-the -art Processing Plants for Pulses and Cereals.

It’s their business to undertake the necessary cleaning, sieving, splitting, color sorting, packaging and handling activities required for delivery of finished products.
It’s our business to manage and control this crucial outsourced activity, through a comprehensive set of mutually compatible incentives and contractual obligations.

As a result of this original set-up, we devote our energy to serve your business demands … if they take the shape and color of Lentils…

Unlike others in this business, we only deal in Lentils … home-grown Lentils..

Unlike others in this business, we bring a level of quality and effectiveness seldom encountered in the local operating environment.

Please Help yourself to an order of Syrian Lentils, at our House …and enjoy the difference in the
Quality of our House Service..

“ Ahlan wa Sahlan “ … at the House of Lentils.

 


 

 

 


 

 

 

 

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